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ProA璞爱新作｜书香·森活里，在诗意园林中重建理想的社区生活

来源：今日热点网时间：2026-07-20 15:16:26

As most commercial developments chase foot traffic and operational efficiency, residents’ expectations for neighbourhood retail have shifted dramatically. Rather than generic shopping precincts, people yearn for inclusive public spaces where they can linger, socialise and integrate daily routines.

当越来越多的商业空间追求流量与效率，人们对于社区商业的期待正在悄然发生变化。相比高度同质化的消费场景，人们更渴望能够停留、交流并融入日常生活的公共空间。

Located in Huli District, Xiamen, C&D AMOY Wu Yuan features a community commercial scheme devised by ProA Design. Rooted in the project’s traditional Chinese garden heritage, the design centres on the concept of “a nature-infused community nestled within poetic landscapes”. Through streetscape design, brand placement and public realm regeneration, we transform retail frontages into a shared community living room.

位于厦门湖里区的建发·书香五缘，由璞爱设计（ProA Design）打造商业氛围营造方案。设计依托项目的新中式园林基因，以“诗意园林下的自然森活社区”为核心概念，通过商业场景设计、品牌植入与公共空间重塑，将商业空间转化为承载社区生活的公共客厅。

Part 01 A Community Living Room Within Landscaped Gardens

Part 01 自然园林中的社区客厅

The development is defined by its oriental garden setting, structured with classical spatial rhythms and natural ambience. Instead of overlaying bold commercial branding to overpower the existing scenery, ProA Design preserved the original architectural and landscape fabric, weaving retail activity seamlessly into the natural surroundings.

建发·书香五缘最鲜明的特质，来自其本身所拥有的东方园林气质。场地延续了传统园林的空间秩序与自然意境，璞爱设计并未以强烈的商业符号覆盖原有环境，而是选择保留建筑与景观肌理，在此基础上植入商业氛围，使商业与园林形成自然融合的关系。

We set back sections along the street to create flexible open buffer zones. Planting borders, flowering beds and casual seating merge with shopfronts, turning plain pedestrian pavements into multi-purpose zones for relaxation and conversation. The permeable street layout blurs the dividing line between retail premises and residential areas. Locals can cycle, walk their dogs or pop into shops while wandering, naturally settling into the space.

设计通过沿街空间的尺度退让，在街区界面创造出多个开放而灵活的过渡区域。绿植、花境、休憩设施与商业界面相互渗透，让原本单一的沿街通道转变为兼具停留、交流与休闲功能的公共空间。开放式街区布局也进一步弱化了商业与社区之间的边界，使居民在散步、骑行、遛狗或日常消费的过程中，自然融入空间之中。

Landscape supplementation and soft furnishing upgrades further enrich the street experience. Ornamental grasses, seasonal blooms and lightweight timber seating form multiple semi-open social zones. Consumption is no longer the sole purpose here; the public realm revives neighbourly bonds and fosters sustainable community vitality.

与此同时，设计团队通过景观织补与公区软装重构街区体验。观赏草、时令花卉、木质长凳及轻量化休憩设施共同构成多个可停留的灰空间，为社区居民提供更加舒适、松弛的日常活动场所。在这里，消费不再是唯一目的，公共空间重新成为邻里关系发生与社区活力生长的重要载体。

Part 02 Restructuring the Commercial Ecosystem Around Lifestyle

Part 02 用生活方式重新组织商业生态

For neighbourhood retail, tenant planning is fundamentally about curating a complete lifestyle. Catering to residents’ daily demands, we brought together a florist, cycling hub, hair salon, bistro bar and pet-friendly store to form a cohesive street narrative with diverse life scenarios.

对于社区商业而言，业态规划本质上是在塑造一种生活方式。围绕社区居民的日常需求，设计团队将花店、骑行商店、理发店、餐酒吧以及宠物友好业态纳入统一的街区叙事之中，共同构建完整而多元的生活场景。

FLORASON, the florist, adopts the theme of “Celebrate life among blooms”. Warm timber frames and flowing floral installations spill out from indoors onto the pavement, turning the street corner into a vibrant social anchor.

花店“花间颂”以“花里行间，歌颂生活”为主题，通过温润的木质结构与流线型花艺装置，将鲜花从室内自然延伸至街道界面，让街角成为充满生机与情感连接的社区节点。

ARCycling celebrates outdoor adventure. With full-height glass facades and an outdoor rest stop, it creates a gathering spot for cycling enthusiasts to connect and advocates an active outdoor lifestyle.

骑行商店“曲线骑行”围绕户外骑行与探索精神展开。通透的展示空间结合户外骑行驿站设计，为骑行爱好者提供交流、休憩与分享的场所，传递积极健康的生活方式。

Muse Lab stands out with a deep navy retro facade and illuminated signage. Breaking the sealed layout of conventional hairdressing shops, it turns the salon into a stylish, interactive street frontage.

理发店“缪斯造型”采用深蓝色复古立面与发光装置设计，打破传统美发门店的封闭感，使其成为兼具时尚气质与社区互动属性的街区界面。

The bistro VINO Bar energises the street after dark. Folding glass doors and outdoor seating support a day-time café and evening bar model, extending street vibrancy from daylight into night hours.

餐酒吧“酉园”则承担着激活街区夜间氛围的重要角色。可开启折窗、外摆区域与“日咖夜酒”的经营模式，将室内外空间自然连接，让街区活力从白天延续至夜晚。

The Percent Pet Store adds community inclusiveness, with pet merchandise displays, rest corners and feeding facilities to build a harmonious shared environment for people and animals.

宠物友好品牌“百分商店”通过宠物文创展示、宠物休息站及投喂设施等细节设计，将人宠共生的生活理念融入社区日常，进一步拓展了街区的包容性与亲和力。

Under a unified design language, each outlet retains its unique character while contributing to the holistic street atmosphere. Isolated shop units evolve into a continuous life-oriented scene serving the whole community.

在统一的设计语言下，不同业态既保持各自特色，又共同服务于整体街区氛围的塑造。商业空间不再是彼此独立的店铺集合，而成为一个围绕社区生活展开的连续场景。

Part 03 Epilogue: Bringing Commerce Back to Everyday Life

Part 03结语：让商业真正回归生活本身

At C&D AMOY Wu Yuan, retail is not built as a standalone shopping destination but becomes an organic extension of residential life. Natural scenery, oriental aesthetics and mixed businesses jointly shape an open, laid-back and welcoming public domain.

在建发·书香五缘项目中，商业并未被塑造成独立的消费目的地，而是成为社区生活的自然组成部分。自然景观、东方美学与多元业态共同构建出一个开放、松弛且具有温度的公共空间。

With the SENLIFE project, ProA Design explores a new community retail model rooted in ordinary life. We aim to bring commerce back to daily existence and rebuild genuine connections between people and their neighbourhood.

璞爱设计希望通过“书香·森活里”的实践，探索一种更贴近日常的社区商业模式 ——让商业回归生活，也让人与人、人与社区重新建立连接。